The world is full of old-age problems and continually produces new ones that present opportunities for someone to solve them in new ways. As you travel down your path, deciding which problems you target will influence your achievements, financial rewards, and fulfilling your life purpose. Deciding what not to allocate your precious time and energy to open up space to focus on problems where you have something unique to offer. Big markets are not always better. Target the smallest viable market to change the lives of those people who can’t wait for your attention. Being everything to everyone is not a winning strategy.